There’s a free way to see what people are searching for in your city: open your own Search Console. We did it with graphemics.net and built a ranking of the ten searches with «Cancún» that showed the most. It’s not what we think is valuable; it’s what Google measured over six months.
One note before we continue: here “worth” means impressions—the times Google showed our site for that query. It’s not total monthly searches or money. But it is real demand, from real people, and it’s the one number that isn’t made up.
The time frame and sample size
From April 11 to October 8, 2026, Search Console recorded
938 distinct queries that showed graphemics.net, with
27.527 impressions and 10 clicks in total. Of those 938,
98 include “Cancún” (with or without an accent) and add up to 6.844
impressions and 1 click.
That already says something: almost a quarter of everything Google showed us is local search, and almost none of it turned into a visit.
The ranking
Here are the top ten by impressions, with our average position on each:
- seo cancun: 563 impressions, position 13,3
- seo en cancun: 472 impressions, position 21,9
- agencia seo cancun: 392 impressions, position 40,0
- diseño de paginas web en cancun: 388 impressions, position 22,3
- agencia de posicionamiento web en cancun: 383 impressions, position 29,8
- paginas web en cancun: 351 impressions, position 32,4
- posicionamiento web cancun: 307 impressions, position 17,0
- posicionamiento organico cancun: 261 impressions, position 24,4
- desarrollo de paginas web en cancun: 234 impressions, position 23,6
- posicionamiento web en cancun: 227 impressions, position 25,0
Together, the ten add up to 3.578 impressions, more than half of the site’s local volume. And we’re not on the first page for any of them.
Who’s getting them
The honest answer has two parts. First, we’re not naming names: we didn’t audit the ten results pages one by one for this piece and we don’t publish anything we haven’t verified. Second, here’s what our own numbers do show with certainty.
Google’s first page shows ten organic results. Our best position is 13,3 and the worst, 40,0. That means for each of these searches there are between 12 and 39 results ahead of us, and whoever is on page one takes the vast majority of the clicks. That’s the answer to “who”: the top ten, on each search—and today we’re not one of them.
What’s interesting is the gap isn’t even. Some queries are one step from the first page and others are four pages away.
What the ranking shows
1. Two topics take almost everything. The ten searches fall into two families: SEO and positioning (six) and websites (four). Nothing on social media or graphic design makes the top ten, even though we have pages for both services.
2. Demand lives in the customer’s language, not ours.
«seo cancun» has more impressions than «agencia seo cancun» and more than double «posicionamiento web en cancun». Searchers write short and use the acronym; sellers tend to write long and formal.
3. The pages are there; the rankings aren’t. For those queries, two pages carry almost everything: the SEO in Cancún page with 2.927 impressions and average position 28,6, and the websites page with 1.787 impressions and average position 26,3. It’s not a content problem; it’s about pushing what’s already there.
4. Clicks don’t come from page three. With 6.844 local impressions and a single click, it’s clear that showing up isn’t the same as being chosen.
How to build this ranking for your business
- In Search Console, go to Performance and set a long date range—six months if you can.
- Filter queries that contain your city’s name.
- Sort by impressions, not clicks. Clicks measure what you’ve already won; impressions measure what’s up for grabs.
- Note the position of each. The ones between 11 and 30 are the cheapest to move.
- Map each query to a page. If two different queries point to the same page, that can be a good sign; if no page really fits, that’s a page to create.
What not to conclude from this list
Three tempting takeaways—and all three are wrong.
“So it’s enough to repeat the keyword on the page.” No. Position 13 doesn’t become 5 by writing “SEO Cancún” ten more times. It moves with a title that matches what people type, a page that truly answers that intent, and internal links pointing to it. Repeating words is the easiest thing to do and moves the needle the least.
“Impressions are customers.” Also no. An impression just means Google showed us—maybe on a screen no one scrolled to the bottom of. That’s why the ranking helps decide what to tackle first, not forecast sales. Anyone promising a number of customers from this table is selling you something else.
“If we’re on page four, there’s nothing to do.” On the contrary: page four with 392 impressions is a search Google already considers related to us. It’s far, but it’s in. The ones that never show up are the hard ones.
A note on timing
If you change a title today, Search Console starts to show the effect in two to six weeks. If you publish a new page, allow three to six months for it to settle. These timelines are indicative and vary with the competition on each search; in tourist cities like Cancún, where many agencies fight for the same terms, plan for the upper end of the range.
What we’ll do with ours
We’ll start with «seo cancun», which is about three positions from the first page, and with «posicionamiento web cancun», at 17. Then we’ll tune the titles of the pages that accumulate the most impressions so they resemble what people type. And we’ll report here what changes, with dates.
If you want the same ranking for your business—with your ten searches, your positions, and which page should cover each one—write to us and we’ll prepare it.
Google Search Console data for graphemics.net, from April 11 to October 8, 2026, queried on October 10. Impressions do not equal monthly search volume; positions are averages and change daily.
Versión en español: Las diez búsquedas que más valen en Cancún y quién se las está quedando
