It’s the opposite of the “I don’t show up on Google” problem, and it hurts more: you do show up, in a good position, and nobody clicks. It happens to us too. Here is what Search Console showed for graphemics.net over the last 90 days, and how to separate what can be fixed from what can’t.
The numbers, as they are
Period: July 15 to October 13, 2026.
- The homepage racked up 10,010 impressions, with an average position of 4.6, and 4 clicks.
- Across the 200 queries with the most data, we added up 5,481 impressions and 5 clicks.
- Of those 200, 97 queries have an average position of 5 or better and zero clicks. Together they total 4,052 impressions.
Some of the clearest ones, with their average position:
- “digital marketing” — 1,282 impressions, position 4.3
- “consultoria de marketing digital” — 492 impressions, position 2.1
- “consultoria digital” — 353 impressions, position 3.0
- “consultoria de marketing” — 349 impressions, position 3.1
- “consultoría marketing digital” — 341 impressions, position 2.9
Position 2 or 3 on a search with almost five hundred impressions and not a single click isn’t bad luck. Something about the page, the search, or both doesn’t fit.
First: average position is misleading
“Average position 2.1” doesn’t mean a person saw the result in second place. It’s an average of many appearances: some high on page one, others much lower, depending on the device, where the search is made from, and the moment. An average of 3 can hide appearances in position 1 and in position 9. That’s why the first step isn’t to change anything: it’s to split by device and by country in Search Console and see whether the 0% click rate is even across the board or comes from a single group.
The four causes to check, in this order
1. The search doesn’t ask for what you offer. “digital marketing,” in English, asking for a definition, not for a consultant in Cancún. Showing up there isn’t a failure of the page: it’s a query that was never going to convert. It’s the cheapest cause to accept and the most common. You solve it by no longer counting those impressions as opportunity.
2. What Google shows doesn’t invite a click. When someone clicks, they decide based on three visible things: the title, the description, and the address. Our homepage title is “Digital Marketing, SEO and AI Consulting in Cancún.” It says what we are, but not what the visitor gets. The description talks about “17 years doing inbound marketing.” That’s a credential, not a reason to click now.
3. The page says something different from the search. Someone who searches “consultoría de marketing digital” and lands on a page whose main heading is “Digital Marketing Agency in Cancún” gets a different signal from the one they were looking for. Google ranks us for the first; the person sees the second. In practice, it’s the same mismatch between the word searched and the word offered that lowers clicks even when the position is good.
4. Something above the result takes the click. Direct answers, generated summaries, ads, maps. A position 3 can sit very far down on a phone screen. This cause can’t be fixed with the page, but it can be detected: search the query on a phone and measure how much sits above it.
How we’re going to test it on the homepage
We don’t know which of the four weighs most in our case, and we won’t pretend we do. Here’s what we’ll do, and you can copy it:
- Split the 10,010 impressions by device and by country, to see how many come from people who could actually hire us.
- Rewrite the title and description with the promise up front, and leave them as they are for two weeks.
- Align the main heading with the word that already ranks us.
- Compare clicks over impressions before and after. One change at a time, so we know which one made the difference.
How to read this in Search Console, step by step
- Go to Performance and turn on all four metrics: clicks, impressions, CTR, and average position.
- Filter by the page you’re worried about (the homepage, a service, an article) and choose 3 months as the period.
- Sort the queries by impressions and look for those with a position of 5 or better and zero clicks. Those are the 97 on our list: the problem is no longer one of ranking.
- Repeat the filter, switching to Devices and then to Countries. If all the impressions come from another country or from a single type of device, cause 1 or 4 is already identified.
- Open the real search on your phone, without being signed in, and look at what takes up the screen before your result.
All of this is free and takes less than an hour. What almost nobody does is step three: looking at each query one by one instead of settling for the site-wide average.
What it costs not to fix it
To put a number on the idea, purely as an example calculation and not a forecast: our 97 queries without clicks add up to 4,052 impressions in 90 days. If an improvement to the title and heading got just 1 in every 100 of those impressions to turn into a click, that would be about 40 visits per quarter that don’t exist today. It’s not a lot. The point is that it’s the cheapest improvement on the whole site: it doesn’t require writing a new article or paying for anything, just changing three lines and waiting.
And there’s an opposite reading worth accepting: if, after adjusting the title, description, and heading, the click still doesn’t come on the queries with real intent to hire, then the problem is no longer the page but the offer or the search, and that calls for a different conversation. But you reach that conclusion with data, not by elimination.
What NOT to do
Don’t rewrite the whole page or change the design because of this. If the problem lies in two lines of title, redesigning is spending a month on the wrong thing. And don’t measure the result after three days: with few impressions a day, one bad week proves nothing.
If you have a page that shows up a lot and gets no visits, send us the address and get in touch: we’ll review the four causes with your own Search Console data and tell you which one applies.
Google Search Console data for graphemics.net, 90 days through October 13, 2026, read on October 15. The query figures correspond to the 200 queries with the most data in the period; position and clicks change daily. The causes described are a diagnostic guide, not a result measured in our case.
Versión en español: Sales en Google y no entra nadie: cómo diagnosticarlo
